Why We Build
In the beginning of 2018, Facebook's brand was spiraling down. There were concerns around intention, control, data, privacy and much more. Why We Build was created to own the issues and remind the world of our mission: to bring the world closer together.
This opened Mark's keynote at F8 in 2018.
My Role: Creative Director
James Smith, Copywriter • Mo Osunbor, Art Director • Jerod Wanner, Art Director
Whitney Koller, Copywriter
Imagined, designed and built on The Factory