The 2012 Obama Campaign Branding was developed to capture the spirit of the 2012 campaign—the next iteration of Obama's Presidency—and activate millions of supporters around one consistent message: "Forward". The slogan and identity became the next "Hope" and was used throughout the campaign as the rally cry used across the entire campaign on digital to printed materials and keepsakes. Forward encapsulated the movement of the Democratic Party's spirit and President Obama's dreams for the American people: pushing the United States and humanity forward for all, not just for some.
Josh Higgins, Creative Director • Carly Pearlman, Associate Creative Director
Scout Tufankjian, Photography • Christopher Dilts, Photography