Unlocking new ways of connecting and sharing in meaningful ways is part of Facebook's mission to make the world more open and connected. Delights have created a new form of sharing and activating communities around emotions and culture. By tapping into natural behavior, delights take ordinary text and transforms phrases and words into delightful animations to share with friends to express emotions and intentions. This program has unlocked delight for millions of people across the world and has had massive impact through the celebration of the 20th Anniversary of Harry Potter, activating people around Earth Day and inspiring people to reflect on their maternal connections on Mother's Day.
Celebrating 20 Years of Harry Potter
Mother's Day 2017
My Role: Creative Director
Jan Jaworski, Copywriter • Ed Vince, Art Director • Jordan Honnette, Design
Clint Crothers, Design • Nate Salciccioli, Design
Imagined, designed and built on The Factory